Eerlijk is Eerlijk
In a world with an overwhelming amount of products, services, special offers and great promises, we re-established de Consumentenbond and highlighted its relevance for the next generation of consumers. Since young people suffer the most from faster and more complex markets, confusing offers and opaque use of data.
While a connected world also means that young people find each other more easily in shared ideals and a critical world view. It is in that mentality that the next generation and the 70 years of combativeness of the Dutch Consumer Association find their common ground. Underlined by a pay-off that says it how it is, and gives firm direction: Eerlijk is eerlijk.