Dare to be you.
For new generations, clothing means a great deal more than ‘looking your best’. A lot more. Fashion is the way to express your identity and to find connections with like-minded people. The focus is no longer Paris, Milan and New York. Today’s catwalk is the street. But how do you stay connected to this, as a fashion brand?
By leaving the shop and discovering the street. By going out looking for the stories from unique sub-cultures where fashion plays an important role. We found them in the ballrooms in East Berlin and a roller skate track in a Parisian suburb. A colorful content series for Shoeby where you discover what the power of fashion is nowadays, and how important it can be for your identity. Rightfully so #daretobeyou.